In March of this year, the Ciclobom Program was launched, in partnership with Shopping Palladium in Ponta Grossa, offering personalized cup-shaped collectors in the food court for the segregated collection of fast food chain cups, which are later destined for correct recycling , in addition to generating income for the Waste Pickers Associations and preventing the glasses from reaching the landfill.

The Program is unique in Brazil, aimed at recycling post-consumption glasses, whose objective is to encourage the correct disposal of our products, generating a coordinated network between different industries to generate a virtuous cycle of circular economy.